worth-the-wait 4 Top Brand Storytelling Trends for E-Commerce Retailers in 2021 Brand storytelling trends are evolving for 2021, and it’s becoming clear that nuanced, creative brand stories are earning more respect from e-commerce retailers – and their shoppers – than in the
discounting New Reality for Small Retailers: in 2020, Will Discounting Damage My Brand? Yes, at least potentially. Discounting in post-COVID retail – especially if handled improperly – could easily damage your brand in ways that might take years to repair. It isn’t a retail
worth-the-wait Two shoppers need two prices Ever wondered why people come to your site and leave without buying? So did we, and that’s why we started Purple Dot
