Purple Dot

Risk Mitigation for 2020 and Beyond: Rewriting the Rules of Retail

Among other lessons the global pandemic is forcing on the retail industry, two stand out. First, if you’re a retailer, it’s time to forget whatever definitions you’ve

Three Discount Dangers for Luxury Brands in 2020: The Real Costs of Exclusivity

The exclusivity and high prices of luxury brands involve risks for retailers in 2020. No luxury brand is immune from the retail upheavals of a post-COVID world. The risks might

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New Reality for Small Retailers: in 2020, Will Discounting Damage My Brand?

Yes, at least potentially. Discounting in post-COVID retail – especially if handled improperly – could easily damage your brand in ways that might take years to repair. It isn’t a retail

The Purple Dot Story

So, you want to know a little more about us…Serial entrepreneurs Madeline Parra and John Talbot founded Purple Dot in August of 2019. This is our second start-up, and

Right customer, right price

We are always asking our customers for feedback. When we asked recently, apart from the kind words (thank you lovely Purple Dot customers 😊), we realised we were fielding requests for the same thing in a few different ways. Some of you wanted to shout

Retail’s Unrelenting Pressure: 10 Retail Strategies to Adopt in 2020 – Part 2

Retail’s unrelenting pressure, as we suggested in Part 1 of this two-part post, has been brutal thus far in 2020. Between the COVID-19 pandemic, the current state of international economic relationships, and apparently never-ending financial crises, retailers are undergoing a truly Darwinian experience

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Two shoppers need two prices

Ever wondered why people come to your site and leave without buying? So did we, and that’s why we started Purple Dot

Retail’s Unrelenting Pressure: 10 Retail Strategies to Adopt in 2020 – Part 1

Retail’s unrelenting pressure on major players and business owners in the industry has grown exponentially in 2020. The reasons for the increased pressure aren’t national secrets. They include

Retail Reborn: The New Marketing Reality

The retail sector is reinventing itself. It’s going through a rebirth that’s both reactive and proactive, and the ultimate outcome remains uncertain. However, one thing is certain: traditional

Listening to Online Shoppers: 4 Reasons Retailers Should Adopt Voice Search in 2020

Voice search technology that’s truly useful is here. We’re all going to be using it sooner or later, and that definitely includes online shoppers. You’re probably no

Purple Dot as Your Negotiator: Always Get the Best of the Bargain

Having a great negotiator working on your behalf, in any deal, is worth money in your pocket. In business and in the deals you make all the time in daily

Purple Dot and Smart Discounting: the Future of Online Shopping After the COVID-19 Crisis

If you’re an online retailer, the changes to come will force you to rethink your best buying and selling practices. You’ll be doing more business online, whether you want to or not – at least, that’s what the current numbers suggest.

How to Unlock Shopper Psychology and Increase Sales

The most basic keys to unlocking shopper psychology in the world of retail marketing are old news. For many years, retailers have used the key concepts of needs, wants, and

An End to Retail Agony: How to Turn Discounting from Pain to Power

We’re only a quarter into 2020, and already markets are praying for an end to retail agony. Understandably so, given the coronavirus-related chaos currently surrounding us. Purple Dot has