Purple Dot

Hyper-Personalisation and Searchandising in 2021: What You See Really Is What You Want

“Hyper-personalisation” and “searchandising” are not new terms. The concepts underlying them have formed the bases for some critical e-commerce marketing strategies for quite a while. Old news… So why are

The New Retail’s Sustainability Race 2021: Are Marketers Falling Behind?

One of the new retail’s most important realities is that the focus on sustainability is intensifying. This is true in every sector, and in every aspect of consumers’ retail

Sharpening Your Focus and Achieving Your Retail Goals: Choosing the Best KPIs for E-Commerce

In a retail world driven by an unquenchable thirst for meaningful data to improve sales and ROI, there have been profound changes recently. Online competition for shoppers and completed transactions

The Evolution of Online Marketing: Privacy, Cookies & Uncertainty

Cookies can be very tasty – especially well-designed marketing cookies that allow e-commerce retailers to gather and use customer data to shape their retail strategies. Third-party cookies have long been critical

Hot E-Commerce Intimacy: The Push for Greater Customer Experience Personalization in 2021

CX personalization is an exploding e-commerce trend that’s going to be with us for a long time. In fact, it’s a little like Pandora’s Box: now that

Core Web Vitals Are Here: Great SEO Metrics, or New Reasons to Pick On Google?

It’s May of 2021, and e-commerce retailers – along with everybody else – are about to face Google’s latest SEO metrics: Core Web Vitals, which will be part of Google’

Empathy, Emotional Connection, and Retail Survival in 2021: the Heart of the Matter?

“Empathy in retail” has become a buzz-phrase that’s critical for both e-commerce and brick-and-mortar retailers for 2021. If you’re in retail, you’ve already figured out that 2020

Guarding the Gates of Online Retail: Cyberattacks and Payment Fraud in 2021

“Cybersecurity” is a catch-all expression that covers a world of processes, practices, applications and hardware in every form and flavor imaginable. Whatever their specific functions and operational scope, they share

Where’s My Stuff: Supply Chain Issues Impacting Online Retailers in 2021

Supply chain issues for online retailers will definitely be front and center in 2021. The reasons for this should be clear, but some e-commerce retailers continue to be slow to

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4 Top Brand Storytelling Trends for E-Commerce Retailers in 2021

Brand storytelling trends are evolving for 2021, and it’s becoming clear that nuanced, creative brand stories are earning more respect from e-commerce retailers – and their shoppers – than in the

Risk Mitigation for 2020 and Beyond: Rewriting the Rules of Retail

Among other lessons the global pandemic is forcing on the retail industry, two stand out. First, if you’re a retailer, it’s time to forget whatever definitions you’ve

Three Discount Dangers for Luxury Brands in 2020: The Real Costs of Exclusivity

The exclusivity and high prices of luxury brands involve risks for retailers in 2020. No luxury brand is immune from the retail upheavals of a post-COVID world. The risks might

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New Reality for Small Retailers: in 2020, Will Discounting Damage My Brand?

Yes, at least potentially. Discounting in post-COVID retail – especially if handled improperly – could easily damage your brand in ways that might take years to repair. It isn’t a retail

The Purple Dot Story

So, you want to know a little more about us…Serial entrepreneurs Madeline Parra and John Talbot founded Purple Dot in August of 2019. This is our second start-up, and

Right customer, right price

We are always asking our customers for feedback. When we asked recently, apart from the kind words (thank you lovely Purple Dot customers 😊), we realised we were fielding requests for the same thing in a few different ways. Some of you wanted to shout

Retail’s Unrelenting Pressure: 10 Retail Strategies to Adopt in 2020 – Part 2

Retail’s unrelenting pressure, as we suggested in Part 1 of this two-part post, has been brutal thus far in 2020. Between the COVID-19 pandemic, the current state of international economic relationships, and apparently never-ending financial crises, retailers are undergoing a truly Darwinian experience

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Two shoppers need two prices

Ever wondered why people come to your site and leave without buying? So did we, and that’s why we started Purple Dot

Retail’s Unrelenting Pressure: 10 Retail Strategies to Adopt in 2020 – Part 1

Retail’s unrelenting pressure on major players and business owners in the industry has grown exponentially in 2020. The reasons for the increased pressure aren’t national secrets. They include

Retail Reborn: The New Marketing Reality

The retail sector is reinventing itself. It’s going through a rebirth that’s both reactive and proactive, and the ultimate outcome remains uncertain. However, one thing is certain: traditional

Listening to Online Shoppers: 4 Reasons Retailers Should Adopt Voice Search in 2020

Voice search technology that’s truly useful is here. We’re all going to be using it sooner or later, and that definitely includes online shoppers. You’re probably no

Purple Dot as Your Negotiator: Always Get the Best of the Bargain

Having a great negotiator working on your behalf, in any deal, is worth money in your pocket. In business and in the deals you make all the time in daily

Purple Dot and Smart Discounting: the Future of Online Shopping After the COVID-19 Crisis

If you’re an online retailer, the changes to come will force you to rethink your best buying and selling practices. You’ll be doing more business online, whether you want to or not – at least, that’s what the current numbers suggest.

How to Unlock Shopper Psychology and Increase Sales

The most basic keys to unlocking shopper psychology in the world of retail marketing are old news. For many years, retailers have used the key concepts of needs, wants, and

An End to Retail Agony: How to Turn Discounting from Pain to Power

We’re only a quarter into 2020, and already markets are praying for an end to retail agony. Understandably so, given the coronavirus-related chaos currently surrounding us. Purple Dot has