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How to Convert Hype into Sales with Pre-orders

How to Convert Hype into Sales with Pre-orders

When you have the hype around a product, it's important to strategically capitalize on it so you can turn demand into sales. A pre-order strategy can help you do just

  • Marko Markota
Marko Markota 18 Jan 2023 • 4 min read
The Reverse of Buy Now, Pay Later: Split Payments for Pre-Orders

The Reverse of Buy Now, Pay Later: Split Payments for Pre-Orders

Let’s be real: Despite the recent macro-struggles of the Buy Now Pay Later sector, there is still no doubt that companies like Klarna, Affirm, and Afterpay have taken eCommerce

  • Marko Markota
Marko Markota 17 Nov 2022 • 4 min read
Direct-to-Consumer Headwinds: An Opportunity for
Change in eCommerce

Direct-to-Consumer Headwinds: An Opportunity for Change in eCommerce

For us in eCommerce, to say the last 4 years has been a rollercoaster would be an understatement. Flashback to 2018, with a record $3.6 billion VC dollars invested

  • Marko Markota
Marko Markota 23 Jun 2022 • 4 min read
Building Customer Trust Around Pre-orders: Understanding the FTC’s Pre-order Regulations

Building Customer Trust Around Pre-orders: Understanding the FTC’s Pre-order Regulations

At Purple Dot, we see brands turning to pre-orders for a wide variety of reasons to boost their business. Ultimately, all of these diverse use cases generally boil down to

  • Marko Markota
Marko Markota 21 Jun 2022 • 6 min read
When it comes to pre-orders, what wait time is worth it?

When it comes to pre-orders, what wait time is worth it?

At Purple Dot, we often listen as brands debate the age-old pre-order question: Will our customers be willing to wait? And if so, how long? And it’s natural that

  • Marko Markota
Marko Markota 17 Jun 2022 • 5 min read
Stockouts and Retail Reality in 2022: Never Going Out of Stock Is Now a Customer Expectation

Stockouts and Retail Reality in 2022: Never Going Out of Stock Is Now a Customer Expectation

Never going out of stock is now a customer expectation. Special emphasis on “never,” with plenty of evidence to support that statement. We’ve said in other posts that when

  • Marko Markota
Marko Markota 8 Jun 2022 • 7 min read
Increasing Drop Frequency in DTC Fashion E-Commerce 2022: Fewer Constraints, Better Inventory Control, and Greater Engagement

Increasing Drop Frequency in DTC Fashion E-Commerce 2022: Fewer Constraints, Better Inventory Control, and Greater Engagement

About six months ago, we published a post on the surge in DTC e-commerce growth and the factors driving it. In that post, we spent some time talking about drop

  • Marko Markota
Marko Markota 26 Apr 2022 • 5 min read
Predictions, Problems, and Pundits: e-Commerce Retail in 2022

Predictions, Problems, and Pundits: e-Commerce Retail in 2022

Now that the new year has cleared the starting gate, we’re thinking about what 2022 may bring for e-commerce retail, especially after a year like 2021. Last year taught

  • Marko Markota
Marko Markota 21 Feb 2022 • 6 min read
Black Friday 2021: Retail Roulette in the Year of Living Uncertainly

Black Friday 2021: Retail Roulette in the Year of Living Uncertainly

Hello again. We’re writing this post on Monday, November 29, 2021. Friday was Black Friday, and today is Cyber Monday. We were just thinking about what those days actually

  • Marko Markota
Marko Markota 29 Nov 2021 • 5 min read
Supply Chain Problems for Christmas 2021: Ports Cause a Storm of Retail Uncertainty

Supply Chain Problems for Christmas 2021: Ports Cause a Storm of Retail Uncertainty

In our last post, we talked about whether the coming holiday season was likely to be a retail feast for brands and vendors, or a period of serious and unanticipated

  • Marko Markota
Marko Markota 22 Nov 2021 • 6 min read
E-Commerce Christmas 2021: Retail Feast or Famine for Online Markets?

E-Commerce Christmas 2021: Retail Feast or Famine for Online Markets?

Christmas 2021 is fast approaching, and e-commerce retailers should be engaged in answering those key questions: have I been naughty or nice, and what is Santa likely to bring me

  • Marko Markota
Marko Markota 29 Oct 2021 • 7 min read
Doubling Down on the Direct-to-Consumer Channel: Drop Frequency, Regularized Revenues, and Enriched Customer Journeys

Doubling Down on the Direct-to-Consumer Channel: Drop Frequency, Regularized Revenues, and Enriched Customer Journeys

We’re currently in the third quarter of 2021, and there are excellent reasons for the ongoing surge we’re seeing in the growth of DTC (direct-to-consumer) e-commerce. Not surprising,

  • Marko Markota
Marko Markota 4 Oct 2021 • 7 min read
How to Master E-Commerce Retail Pre-Ordering in 2021: Grow Your Revenues, Control Your Inventory, and Build Untouchable Brand Loyalty – Part 2

How to Master E-Commerce Retail Pre-Ordering in 2021: Grow Your Revenues, Control Your Inventory, and Build Untouchable Brand Loyalty – Part 2

In our last post, we invited you to revisit with us the whole business of e-commerce retail pre-ordering, a wonderful concept that has generally failed to live up to its

  • Marko Markota
Marko Markota 27 Sep 2021 • 5 min read
How to Master E-Commerce Retail Pre-Ordering in 2021: Grow Your Revenues, Control Your Inventory, and Build Untouchable Brand Loyalty

How to Master E-Commerce Retail Pre-Ordering in 2021: Grow Your Revenues, Control Your Inventory, and Build Untouchable Brand Loyalty

The days of old-fashioned inventory management and guaranteed long-term supply-chain reliability are mostly gone. If we’ve learned anything in the last couple of years, it’s that change truly

  • Marko Markota
Marko Markota 13 Sep 2021 • 5 min read
E-Commerce Live Streaming in 2021: Visual Keys to the Future

E-Commerce Live Streaming in 2021: Visual Keys to the Future

E-commerce has been riding a wave of profound change for the last year and half or so. The water’s been turbulent, and there have been frequent wipe-outs. It takes

  • Marko Markota
Marko Markota 10 Aug 2021 • 8 min read
Hyper-Personalisation and Searchandising in 2021: What You See Really Is What You Want

Hyper-Personalisation and Searchandising in 2021: What You See Really Is What You Want

“Hyper-personalisation” and “searchandising” are not new terms. The concepts underlying them have formed the bases for some critical e-commerce marketing strategies for quite a while. Old news… So why are

  • Marko Markota
Marko Markota 29 Jul 2021 • 9 min read
The New Retail’s Sustainability Race 2021: Are Marketers Falling Behind?

The New Retail’s Sustainability Race 2021: Are Marketers Falling Behind?

One of the new retail’s most important realities is that the focus on sustainability is intensifying. This is true in every sector, and in every aspect of consumers’ retail

  • Marko Markota
Marko Markota 7 Jul 2021 • 6 min read
Sharpening Your Focus and Achieving Your Retail Goals:   Choosing the Best KPIs for E-Commerce

Sharpening Your Focus and Achieving Your Retail Goals: Choosing the Best KPIs for E-Commerce

In a retail world driven by an unquenchable thirst for meaningful data to improve sales and ROI, there have been profound changes recently. Online competition for shoppers and completed transactions

  • Marko Markota
Marko Markota 23 Jun 2021 • 8 min read
The Evolution of Online Marketing: Privacy, Cookies & Uncertainty

The Evolution of Online Marketing: Privacy, Cookies & Uncertainty

Cookies can be very tasty – especially well-designed marketing cookies that allow e-commerce retailers to gather and use customer data to shape their retail strategies. Third-party cookies have long been critical

  • Marko Markota
Marko Markota 7 Jun 2021 • 8 min read
Hot E-Commerce Intimacy: The Push for Greater Customer Experience Personalization in 2021

Hot E-Commerce Intimacy: The Push for Greater Customer Experience Personalization in 2021

CX personalization is an exploding e-commerce trend that’s going to be with us for a long time. In fact, it’s a little like Pandora’s Box: now that

  • Marko Markota
Marko Markota 29 May 2021 • 7 min read
Core Web Vitals Are Here: Great SEO Metrics, or New Reasons to Pick On Google?

Core Web Vitals Are Here: Great SEO Metrics, or New Reasons to Pick On Google?

It’s May of 2021, and e-commerce retailers – along with everybody else – are about to face Google’s latest SEO metrics: Core Web Vitals, which will be part of Google’

  • Marko Markota
Marko Markota 11 May 2021 • 7 min read
Empathy, Emotional Connection, and Retail Survival in 2021: the Heart of the Matter?

Empathy, Emotional Connection, and Retail Survival in 2021: the Heart of the Matter?

“Empathy in retail” has become a buzz-phrase that’s critical for both e-commerce and brick-and-mortar retailers for 2021. If you’re in retail, you’ve already figured out that 2020

  • Marko Markota
Marko Markota 19 Apr 2021 • 6 min read
Guarding the Gates of Online Retail: Cyberattacks and Payment Fraud in 2021

Guarding the Gates of Online Retail: Cyberattacks and Payment Fraud in 2021

“Cybersecurity” is a catch-all expression that covers a world of processes, practices, applications and hardware in every form and flavor imaginable. Whatever their specific functions and operational scope, they share

  • Ghost
    Ghost
Ghost 6 Apr 2021 • 12 min read
Where’s My Stuff: Supply Chain Issues Impacting Online Retailers in 2021

Where’s My Stuff: Supply Chain Issues Impacting Online Retailers in 2021

Supply chain issues for online retailers will definitely be front and center in 2021. The reasons for this should be clear, but some e-commerce retailers continue to be slow to

  • Marko Markota
Marko Markota 28 Mar 2021 • 10 min read
4 Top Brand Storytelling Trends for E-Commerce Retailers in 2021
worth-the-wait

4 Top Brand Storytelling Trends for E-Commerce Retailers in 2021

Brand storytelling trends are evolving for 2021, and it’s becoming clear that nuanced, creative brand stories are earning more respect from e-commerce retailers – and their shoppers – than in the

  • Marko Markota
Marko Markota 11 Mar 2021 • 9 min read
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